Perspective Book
011 The Operator Who Keeps Choosing Now
Last Updated: August 2, 2026The operator who says they are building for the long term and then makes every daily decision for...
010 The MBA Operator Divide
Last Updated: August 2, 2026MBAs and operators don’t disagree on tactics. They disagree on what the math is for. That disagreement is...
002 Two Roads
Last Updated: August 2, 2026There are two ways to see a restaurant. Not two types of restaurant. Not two categories of operator....
003 By Design Or By Default
Last Updated: August 2, 2026Every choice an operator makes is made by design or by default. There is no third option. Beat...
004 The Default Is Not Neutral
Last Updated: August 2, 2026Every system in your building is running a decision right now that you may not have made. The...
005 The Four Walls Theory
Last Updated: August 2, 2026The elements that contribute to your success or failure exist within your own four walls. And they are...
006 The Economy Is Not the Argument
Last Updated: August 2, 2026The economy will give you reasons. It will give you reasons to cut, reasons to wait, reasons to...
007 The Competitor with Deeper Pockets
Last Updated: August 2, 2026Excellence does not protect you from a well-capitalized competitor who decides to open across the street and absorb...
008 Independence Is Not Isolation
Last Updated: August 2, 2026There is a version of independent restaurant ownership that looks like this: one person, making every decision, solving...
009 Mom and Pop Retired
Last Updated: August 2, 2026Mom and Pop retired. I mean that literally and as an era. The mom-and-pop restaurant ran on relationships....