The Demand #
Pull one report from your POS or payment processor today — visit frequency distribution, top zip codes by transaction volume, or average check by daypart. Read it as a description of who your actual Guest is rather than a performance metric. Name one thing the data tells you about your Guest base that your current marketing is not reflecting. That gap is your first marketing planning adjustment.
The Work #
Pull one report today — visit frequency, top zip codes, or average check by daypart:
What it shows:
Read it as a description of who your actual Guest is, not just a performance metric:
One thing the data tells you about your Guest base that your current marketing is not reflecting:
The behavioral detail — what they order, when they come, what occasion brings them — you will use instead of a demographic guess:
Your first marketing planning adjustment because of this gap:
