The Demand #
Tomorrow, check the prerequisite chain before you invest in marketing: does your culture actually produce a product worth talking about, and does your leadership actually produce that culture? You have to earn the right to market by getting the chain before it right first.
The Work #
Check the prerequisite chain before you invest in marketing:
Does your leadership actually produce the culture you claim?
Does your culture actually produce a product worth talking about?
Does your product actually justify the invitation marketing extends?
Where does the chain break down first — leadership, culture, or product?
What you will fix at that link before spending on amplification:
