The Demand #
Before your next menu review, score your operation on all seven P’s — Product, Price, Presentation, Placement, People, Physical Environment, and Process — not just the two most operators default to. Name the P you have never once consciously optimized, and pick one concrete action against it this week.
The Work #
Rate your current menu on each P (1-5):
Product:
Does every item reinforce a statement about who you are, or is something diluting it:
Price:
Is price a signal you set deliberately, or a number derived mostly from cost:
Presentation:
Do your descriptions create appetite and curiosity, or read as an inventory list:
Placement:
Are your highest-margin items in the Golden Triangle, or are they buried:
People:
Can your cast tell the story behind two or three dishes with genuine enthusiasm, or are they reciting:
Physical Environment:
Does the room’s lighting, music, and energy support the menu, or work against it:
Process:
When was your menu last reviewed and revised — is it a managed asset or a static document:
The lowest-scoring P above, and the one specific action you will take against it this week:
