QFO What are the benefits for restaurant owners if Guests place an order on a delivery app rather than calling in directly to the restaurant

By
Jeffrey Summers
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0
4
FROM THE PLAYBOOK overlaid on digital DNA strand.
  • The benefit is always less than if your brand controlled everything it touches.
  • Using a third-party to execute a significant portion of your Guest experience can be crippling.
  • The Guest’s loyalty then is with the delivery brand and not your brand regardless.
  • You’ve become a commodity.